Effective E-Commerce

Oakland County Technologies’ Web Design team are experienced web designers who are experts at visual design and interface design specifically for the web. We realize that web design must be both functional and attractive, and we measure project success in terms of ROI, not trendiness or a subjective, abstract “wow” factor. (Although we do include this into the concept!)

Great website design offers a seamless and engaging Brand experience through use of universal navigation and consistent online branding elements, and it seamlessly integrates with and reflects your “offline” brand. Most importantly, great website design delivers the online business results you need! We also do Adobe Flash® Design when the right project calls for it.

The Design process is the first step and is based upon the branding needs of your company and functional designs. Once the designs are approved by the client, the visual Design Templates and a Style Guide are delivered to our in-house Development team or a 3rd party service of your choice to develop the site.

Quality Web Development

Whenever possible, we help you save time and money by sourcing and using existing, reliable software products that we then customize and tailor for your project. However, when no commercial product will do, we are also able to develop a dedicated Custom Solution that is built from the ground up specifically for you. Our cutting-edge Development team is ready to dive in and produce a functional site. We are intimately familiar the latest technologies and platforms, including AJAX, FLEX, LAMP architectures and the top commercially-available content management, cataloguing and e-commerce shopping carts.

We know that e-commerce is first and foremost a business and that most e-commerce transactions start with a user’s web search. Therefore, we always ensure that all of our development and website architectures are Search-engine friendly. You won’t find us delivering any solutions with hidden tab content, JavaScript-driven Text that a spider can’t crawl, improperly structured Flash interfaces, unfriendly content URLs, or fully dynamic pages that Google or Bing can’t find.

What if you need an e-commerce Website that also contains a Content Management System, an Email Marketing System, a Product Catalog System, a 3D Modeling tool to showcase your products, Web Analytics, and integration with your e-commerce supply chain? We can help. We’ll analyze your requirements down to its component parts, find the best and most affordable solutions, and provide a seamless integration between the components. See our Content Management Systems, Custom Solutions and 3rd Party Application Integration sections for more.

What about the backbone of any good e-commerce site, the Shopping Cart? We adapt the Shopping Cart process to the specific requirements of your business. This dramatically reduces the shopping cart abandonment rate far below industry standards.