Search engine optimization, or SEO, is the process of improving a website's content and structure in order to improve the volume and quality of visitors to the site.  The term also encompasses a broader definition to include the continual promotion of a website to help it climb higher in search engine results for major search engines like Google and Yahoo.  SEO includes extensive keyword research to determine which words a website's target audience are using, changing pages within the website to accommodate these words and phrases, and adding new pages to target specific audiences.  It can also include tasks such as creating inbound links to the website from other highly ranked websites and blogs.

"White Hat" SEO tactics fall within the search engine guidelines and acceptable use policies.  "Black Hat" SEO tactics are those that attempt to "spam" or "trick" the search engines to gain higher rankings.  While Black Hat tactics can be effective, using them can get your website "blacklisted" or banned from the search engine. White Hat SEO is the only method Oakland County Technologies will use to promote your website.