Website Consultation

Is your site Google friendly? Is it converting visitors? Are users finding what they are searching for?

There are two major focus areas in our website evaluation products that help you understand:

• How to improve your website from a search marketing and optimization standpoint
• How to improve your website from a user experience standpoint

Website Audit

Oakland County Technologies delivers a comprehensive assessment of the website from a usability, navigation, search engine visibility, and conversion standpoint. This audit sets the strategy and road map for the SEO changes that will drive your site traffic and ultimately sales to the next level. The Audit also provides a top level competitive assessment of up to 3 sites to understand leverage points for winning. Web Audits are effective tools for evaluating existing sites and well as for planning site rebuilds.

Our reports typically include advice on launching specific content pages around relevant keywords, navigation review, site intuitiveness, ensuring good call-to-action statements, adding pages that increases trust values of the site and much more.

Web Usabilty

Traditional market researchers know the value of going direct to consumers to understand their company's performance and perceptions among the most important constituent group - customers. The traditional "in depth" interview technique is applied to the web world with site usability research. We conduct approximate one hour interviews with a selection of 6-8 targeted individuals to explore things such as:

• How visitors currently find your website?
• What kind of information are they looking for?
• How easy is it for them to reach their goals or complete their tasks?
• How clear the website information is?
• How intuitive are the site's section labels?
• How easy is it for guests to navigate the website?

We ask similar questions for up to 3 competitive sites as well. This valuable research is best conducted in the clients own user environment, typically their home or office so that everyday performance issues can also be assessed.

The detailed, action-oriented recommendations and report can lead you to changes that have a significant impact on customer satisfaction, site traffic and ultimately sales.